DOSHISHA UNIVERSITY CENTER FOR THE STUDY OF THE CREATIVE ECONOMY

1 Investigation and Research Related to High Market Value Innovation and R&D Bases

1-1 RESEARCH GROUP ON CONSTRUCTION OF SYSTEMS FOR IDENTIFYING SEEDS OF INNOVATION WITH BIG DATA

REPRESENTATIVES: Hiroshi Yadohisa

Currently, most companies crunch big data using traditional multivariate analysis and descriptive statistics, or relatively simple machine learning techniques. In addition to these, this project employs the results of the latest data processing and analytical research methods that are being proposed in the fields of statistical science and information science to construct systems that not only serve marketing needs but also enable estimation of a wide variety of seeds of innovation and their market values. In particular, we are attempting an unprecedented type of system development based on psychological analysis. More specifically, we will seek out seeds of innovation by segmenting consumers and discerning and analyzing the characteristics of each segment.

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2 Surveys and Research Related to Formation of Creative Cities attracting Creative Human Resources

2-1 RESEARCH GROUP ON FORMATION OF CREATIVE CITIES

REPRESENTATIVES: Yoshio Itaba, Masayuki Sasaki

1. We will carry out a comparative analysis on the effects that the formation of creative milieu in creative cities exert with respect to attracting creative human resources, as well as the effects on knowledge creation of concentrations of cultural capital, universities, research institutes, and other bases for R& D. We will look into theoretical models for the optimal types of capital formation for activating knowledge creation.

2. We will carry out theoretical and empirical analysis on the nature of the value creation chains in creative cities, and also on what kinds of social capital and social policies are effective in removing bottlenecks in value chains.

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2. Surveys and Research Related to Formation of Creative Cities attracting Creative Human Resources

2-2 St. CORE RESEARCH GROUP

CHIEF DIRECTOR: Stomu Yamash'ta

REPRESENTATIVES: Tadashi Yagi

Today, creativity is the wellspring of competitiveness. In Kyoto, we need to devise mechanisms that will give rise to new creations by putting new artistic concepts out into the world, attracting talented human resources from around the globe, and producing collaborative efforts with many talented people. To date, the world’s major cities have constructed contemporary art centers, added artistic R& D functions, and adapted them to a variety of industries, in order to create new arts. This Research Group will integrate science, art, and religion to research the formation of new R& D bases built around a core of new art centers.

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2 Surveys and Research Related to Formation of Creative Cities attracting Creative Human Resources

2-3 RESEARCH GROUP FOR INCLUSIVE ARTS

REPRESENTATIVES: Masayuki Sasaki

In recent years, interest in the artistic expression of people with disabilities has been increasing. In the area of the visual arts in particular, some artworks have even come to be highly acclaimed abroad. This trend has happened because there have been welfare facilities undertaking ground-breaking work, and at the root of their activities are ideas they hold in common, such as: "We want to change the way the world sees people with disabilities," and "They do not have just a passive existence." Because multifaceted assistance that cuts across different fields is necessary to deal with the needs of each and every disabled person and ensure a wider range of different alternatives for them, we do research on what forms that assistance should take.

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2 Surveys and Research Related to Formation of Creative Cities attracting Creative Human Resources

2-4RESEARCH GROUP ON THE VITALIZATION OF COMMUNITY ACTIVITIES BY USING FESTIVITIES

REPRESENTATIVES:Tadashi Yagi

In traditional societies, sacred festivals such as Shinto festival have been historically inherited to promote the unity of a given community. However, this role has been eroded as the result of various social dynamics and processes such as the weakening of community ties. In reconsidering the role of the festival in modern life, we hypothesize that social capital can be efficiently accumulated by utilizing sacred festivals in urban areas. Our research group analyzes the policy implications of the system and mechanism of social capital formation through sacred festivals, exemplified by the case of Orihime festival, in Kyoto Imamiya Shrine.

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3 Surveys and Research on Fostering Content Industries That Can Enhance nation branding

3-1 GLOBALIZED CULTURE CREATION: THE FUTURE OF CREATIVE INDUSTRIAL POLICY

REPRESENTATIVES: Nobuko Kawashima

Formerly, the creation of culture and art took place in a certain number of base cities that led the way for the rest of the world. The value of superior works was determined in a world that linked production and consumption (what Howard Becker called “art worlds”) and, at that stage, the typical pattern was being disseminated throughout the world within a certain period.

For example, Paris, Milan, and New York were the principal production bases for fashion, New York and London for contemporary art, Los Angeles for film, and Tokyo for manga and anime. However, over the past ten to twenty years, the production sector has increasingly started outsourcing to locations outside the base cities, and even overseas. Examples range from “runaway productions” filmed in Canada or Australia, to studios set up all over the world, including in countries such as Singapore and Malaysia, which are attracting outsourced productions. It is also widely known that anime-related work is being outsourced to South Korea, China, and Southeast Asia as common practice.

In addition to the production process, planning and development, capital procurement, marketing, and other sophisticated intellectual work have undergone globalization. In the world of contemporary art, international art fairs held in cities such as Basel, Miami, and London have become more important venues for transactions and value formation than the galleries that are concentrated in the core cities. Furthermore, the development and growth of the emerging national economies has brought global standardization to values, lifestyles, and culture consumption patterns of wealthy and middle-class urban residents. The evaluation and gatekeeping functions for cultural values no longer reside, as they once did, within a few urban cultures (for example, in the actions of New York-based critics, galleries, and museums).

The major purpose of the first workshop we had in December 2013 (and research works that members will individually pursue) was to describe such phenomena of cultural globalization with more details focusing on specific fields of culture or issues. We will further consider their implications for cultural policy, nation or area branding and regeneration strategies. All of these policies have traditionally been developed for a country or for a geographically-defined area, but globalized culture of today does not respect such geographical limitations.

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3 Surveys and Research on Fostering Content Industries That Can Enhance nation branding

3-2 RESEARCH GROUP ON CONTEMPORARY RE-CREATION OF TRADITIONAL CULTURE

REPRESENTATIVES: Tomoko Ueki

Japan can boast many superb literary works that have earned places among the masterpieces of world literature, including the Man’yoshu and The Tale of Genji. It also has a heritage of performing arts, such as nagauta (narrative songs) and the joruri puppet theater. It is fair to say that these art forms are like shining pearls that have withstood the test of time over the ages. However, it is not easy to understand what aspects of their essence make up their essential value. We believe that having top-level artists present the classics in a contemporary way, based on academic study, is effective in reviving these values for the present day. Moreover, clarifying the sense of values that flows through the foundations of contemporary Japanese culture allows us to understand the structure and characteristics of Japanese society.

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3 Surveys and Research on Fostering Content Industries That Can Enhance nation branding

3-3 RESEARCH ON THE SUSTAINABLE DEVELOPMENT OF THE CREATIVE INDUSTRIES

REPRESENTATIVES: Nobuko Kawashima

The creative industries such as the film, music, software, video games and fashion industries are increasingly important for economic development in advanced societies and beyond. Research into characteristics, industrial structures, strategies and consumer behavior related to such industries requires multi-disciplinary approach. Members from economics, business studies, sociology and geography will examine these aspects of the creative industries and explore forms of new economies in the 21st century.

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3 Surveys and Research on Fostering Content Industries That Can Enhance nation branding

3-4 Research Group on Art in Business

CHAIRMAN: Seiichi Kondo

REPRESENTATIVES: Nobuko Kawashima

It is increasingly important to understand the process through which human emotions are formed in a highly developed market economy of today. We will tackle this issue by exploring topics on the arts and culture of Kyoto and discussing aspects of 'luxury marketing'.

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4 Surveys and Research on Improving the Quality of Life in the Creative Economy

4-1 RESEARCH GROUP ON FRONTIERS IN PUBLIC ECONOMICS

REPRESENTATIVES: Kazutoshi Miyazawa

Identifying the kinds of factors that define a sense of well-being allows us to devise effective systems of social security and employment systems with limited financial resources. Developing trust within organizations not only increases people’s sense of well-being but also increases organizational efficiency, raises productivity in R& D and innovation, and enhances economic competitiveness. We will elucidate the mechanisms that bring about such results.

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4 Surveys and Research on Improving Quality of Life in the Creative Economy

4-2 RESEARCH GROUP ON THE SENSE OF WELL-BEING AND SPORTS POLICY

REPRESENTATIVES: Takehiro Ryoji

We will research social capital development systems through sports, focusing on the following themes in particular: 1) research on community functions and community participation incentives; 2) research on policies for national branding through sports, and their ripple effects; 3) research on the sustainability of economic ripple effects from major sporting events; 4) analysis of the ways in which sports contribute to a sense of well-being; and 5) the ripple effects of R& D and innovation in sports.

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4 Surveys and Research on Improving Quality of Life in the Creative Economy

4-3 RESEARCH GROUP FOR ANALYZING THE SENSE OF WELL-BEING

REPRESENTATIVES: Tachibanaki Toshiaki

While the financial crisis of Japanese government is worsening, there are various policy issues such as the reform of the social security system, equalizing the social disparity, to be solved for the establishment of safe and heartful society.

In this research group, we start our study from the questions for the effective and efficient provision of the social security services, and examine the factors which cause the uneasiness and anxiety of the people. This study finally clarifies the ideal policy for establishing the welfare state where well-being of the society is enhanced with the sense of equality. The issues we focus include the employment system for attaining the high satisfaction of working, the effect of changes in family relation on happiness, the effect of social security reform on happiness, the effect of the educational policy change on human capital formation, the role of culture in enhancing happiness, the functioning of community on increasing safety of life, and so on. Finally, we examine the policies which improve social well-being with strengthening economic competitiveness.

Comparative Study on Happiness

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